Umbel vs Doorway
Umbel is a Doorway alternative for a person or a small team. Doorway's pricing page lists plans from $1,500 a month billed annually, for organisations; Umbel is free for one card, $4 a month for Pro, and $3 a seat for a team of two or more.
Umbel
Doorway
DoorwayPrice for one personUmbelFree for one card, or Pro at $4 a monthDoorwayNo individual plan listed; Core starts from $1,500 a month, billed annually
Price per seat for a teamUmbel$3 a seat a month, from two seatsDoorwayNot per seat: Core from $1,500 a month, billed annually; Enterprise and Apex custom
AnalyticsUmbelViews, link clicks and scans; 30 days of history on Free, 90 on Pro and TeamDoorwayEngagement Analytics on Enterprise and Apex
Doorway's column is what its own page said on 11 October 2026. Umbel's is the product as it ships.
Where they differ
Different sizes of customer
Doorway's page starts at $1,500 a month billed annually and talks to organisations. Umbel's Team plan starts at two seats at $3 each.
A card for one person
Umbel's Free plan is one card with wallet passes; Pro is unlimited cards. Doorway's page lists no individual plan.
Analytics on every plan
Umbel counts views, link clicks and scans on Free, Pro and Team. Doorway lists Engagement Analytics on Enterprise and Apex.
Its pricing page listed Core starting from $1,500 a month billed annually, with Enterprise and Apex on custom pricing, on 11 October 2026.