Understanding Your Analytics

Umbel provides deep insights into how your network interacts with your profile.

Tap Metrics

The most important metric is Taps. This includes every time someone opens your profile via NFC or QR code.

Unique Visitors

We filter out repeat visits from the same device within a 24-hour period to give you an accurate view of how many new people you are meeting.

Location Insights

See where in the world your card is being scanned. This is perfect for verifying the ROI of international networking events and conferences.