Your analytics dashboard shows how your card is performing — who's viewing it, what they're clicking, and whether your lead capture is converting.
Accessing analytics
- Log in and open Analytics from your dashboard.
- If you have multiple cards, select the one you want to inspect.
On team plans, Owners and Admins can view analytics for the whole organisation or filter by member and date range.
The core metrics
Total views — how many times your card has been opened, whether by QR scan, link click, or NFC tap.
Unique visitors — how many individual devices opened your card. One contact viewing three times counts as three views but one visitor.
Link clicks — how many times any link on your card was tapped. This tells you whether people engage beyond just opening the card.
Lead captures — how many lead forms were submitted, if lead capture is enabled.
Reading the link breakdown
The per-link click breakdown shows which links earn attention and which don't.
- If a link almost never gets clicked, consider removing it — a focused card converts better.
- If nothing gets clicked, your card may need a clearer call to action.
Views over time
The time chart correlates activity with your real-world networking. After a conference you should see a spike on those dates — if you don't, your card wasn't being shared as much as you thought. Use the date range filter for post-event analysis or monthly reporting.
Team analytics
On team plans:
- Organisation overview — aggregate views, clicks, and leads across all members.
- Individual performance — per-member analytics to spot top performers.
- Lead attribution — every captured lead is linked to the member and card that generated it.
A good habit: after each event, filter by the event dates, compare lead counts across the team, and share what the top performers did differently.