Set up lead capture

Turn your card into a two-way exchange and collect contact details at events.

2 min readUpdated June 12, 2026

Lead capture turns your card from a one-way share into a two-way exchange — you give your details and collect your contact's at the same time, with no manual effort.

Requirements

  • A paid Umbel plan
  • An active card

1. Switch your action button to Lead Capture

  1. Open the card editor from your dashboard.
  2. Scroll to the Action Button section.
  3. Select Lead Capture.

From now on, tapping your action button shows contacts a form instead of downloading your contact file.

2. Configure the form fields

The form builder lets you choose which fields appear:

  • Default: first name, last name, email, phone
  • Optional: company, job title, a notes field, or custom fields with your own label

Each field can be required or optional. Keep the form short — name, email, and phone is enough for most events; every extra field increases drop-off.

3. Branding

The form automatically inherits your card's colours and typography. On a team plan with a locked template, it follows your organisation's approved branding.

4. Test it

Before your next event:

  1. Open your card on another device (or send the link to a colleague).
  2. Tap the action button, fill in the form, and submit.
  3. Check your leads dashboard for the test entry, then delete it.

Where leads go

Submissions appear immediately in your Leads dashboard, each with the contact's details, a timestamp, and the card they came through. From there you can view, manage, and export them as a CSV.

Tips for events

  • Tell people what to expect: "pop your details in and I'll be in touch."
  • Review leads the same day, while the conversation is fresh.
  • Export to your CRM within 24 hours for the best follow-up results.

Still need help?

Our support team is always here to assist with any technical issues or account questions.

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